# Formulate.life

> A free AI tool that helps people get clarity on what they want in life — by starting with what they don't want.

## What it does

Formulate.life is a self-discovery web application. Users describe a frustration, fear, or pattern holding them back. The AI converts this "negative formulation" into:

- A positive subconscious command (a personal affirmation)
- A 28-day personal growth plan split into four weekly phases
- Five affirmations designed to be recorded and played during breathing sessions
- Local place recommendations based on the user's location

## Who it is for

People who feel stuck, unclear about their direction, or unable to articulate what they want. The tool is particularly useful for anyone experiencing career anxiety, relationship difficulties, creative blocks, health concerns, or general life dissatisfaction.

## How it works

1. User describes what they don't want in their own words (any language supported)
2. AI analyses the input and generates a structured 28-day plan
3. User receives a private access key to save their plan — no email or account required
4. User can optionally record the affirmations in the Formula.life iOS breathing app

## Key facts

- Free to use
- No account or email required
- Zero-knowledge: personal data is never stored on servers
- Supports all languages
- Works in any modern browser
- Companion to the Formula.life iOS app (optional)

## Related concepts

Personal growth, self-improvement, affirmations, subconscious programming, breathwork, goal clarity, life direction, mindset coaching, 28-day challenges, lunar cycles, positive psychology

## URLs

- Homepage: https://formulate.life
- Formula.life iOS app: https://apps.apple.com/ua/app/formula-life/id1433613677